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Publishing Solutions
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We have more than 11 years of experience of working with the publishing industry. We provide a wide range of solutions to our publishing customers. Our main area of expertise is building, deploying and managing customer facing applications in area of
- Customer Relationship Management
- Web Based Workflows for Sales & Service processes
- Dynamic Web presence, eCommerce Solutions
- Customer Communication Management Systems
The key solutions provided by VRVirtual for Publishing Houses include:
CRM Solutions specially designed to cater to the needs of Book Publishing Companies
- Creates Centralized Product and Market Data Repository
- Improves Productivity of Sales Representatives and Promotion Executives
- Reduces duplicate Sampling and improves Sampling Effectiveness
- Captures and collates Visit Reports
- Provides Realtime Adoption Data and generates Market Share Matrix
Online Catalogues and eCommerce
- Comprehensive Product Catalogue with extensive Search Features
- E-Commerce Enablement & Payment Gateway Integration with Banks & Third party gateways
- Social Media Integration
- Micro-sites and Landing Pages for Segmented & Specialized Promotions
- Resource Centre / Book Companion Websites providing additional content to instructors and students on Registration
- Share XML Product Catalogue Data with online stores for generating more online sales
Online Marketing and Social Media Management
- Websites developed using latest SEO enablement techniques
- Regular submissions to Search Engines like Google, Bing, Yahoo
- Online Marketing Campaigns using Google Ad-words, Banner Advertising on relevant Portals and Facebook Ads
- Social Media Management on Facebook, Twitter, LinkedIn and Google+
- Facebook Applications for specific Campaigns
- For certain products where immediate highlighting is required we use SEM like Google Ad-words to generate immediate results.
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Publishing Extranets
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